Pinterest Outreach: 4 HOT WAYS TO REACH A LOCAL AUDIENCE
Pinterest has really become a social media monster in recent years for businesses! Connecting with customers on Pinterest locally and in your area can always be tough with how undermined it has become with the possibility of reaching global clients! This article will help you discover 4 really cool ways to connect yourself with local potential customers specifically on Pinterest.
Widget For Pinterest
ShortStack has created a really nice visibility tool for Pinterest that works as a Widget. Now, ShortStack in general is actually a really nifty social media contest tool in itself and their visibility widget gives you so many options to work with such as device visibility, time to start showing, time zones, etc.
#2: Place Pins
Adding Local Pins On Pinterest
If you haven’t toyed around with Place Pins yet, you’re missing out! Place pins are awesome because they allow you to add a checkpoint, so to speak to a specific geographic location that includes various information. Specifically, things like business information: hours, contact, phone number, etc. Using Place Pins can be great to bring a lot more local traffic to your specific location. What’s great is since Pinterest is so huge, when people are searching things in your local area, they’re going to see your Place Pin.
Adding or creating a Place Pin is rather simple: When you add a pin to your board, simply choose the Place option from the type of pin you’d like to add. Once you’ve done that, you can search for the specific city or location you want to place this pin. Of course you can do this all manually too to ensure the exact location and details. Afterwards you’ll enter the details like the name of the business and any other information you’d like to include.
#3: Group Boards
Inviting People To Group Boards
A really cool feature that I love about Pinterest is the ability to collaborate with other Pinterest users to create group boards. This can be used in conjunction with other local businesses to create a local business board, so to speak. What’s really cool about this is specific brands can and often allow others in the industry to add to this board and gain authority. This pulls in views, traffic, and engaged followers!
However, doing the above doesn’t quite target a local audience and is more broad based. A great way to use group boards to collaborate with local businesses is to find the common ground between your audience and other’s audience. The key is ultimately to find what connects your audience with theirs.
A good example would be to share some content that you could tag the other business in that would be similar to that stores content. If you had a fitness store and woman’s fashion, you could appeal by to the other by showing or tagging women’s exercises attire or even yoga workouts, etc.
Creating a guest board is easy! When you go to create a board, simply add the user’s profile as a collaborator!
#4: Locations as Keyword
Using Your Location As A Keyword
Now, this may seem like one of those “Of course, that makes sense!” moments, but let’s delve a little deeper.
On your actual profile page that you get to talk about your brand and business, you should always include your location. You should take this further and include the actual city name in what you do. For example: Instead of “Baker”, include “Los Angeles Baker”. This speaks more volumes if local users stumble upon your profile!
The other important aspect of this is that it allows users to easily find you if they’re looking for a specific thing in their city because you will pop right up since you’ve included your city as a keyword in the bio and not just the location box.
Another way to spice things up would be to add your area to your description in addition the previous example. If you sold some mean burgers in Brooklyn NY, you could say something along the lines of “We serve the meanest burgers in all of Brooklyn, NY” vs “Serving the meanest burgers!”.
Pinterest is a really cool social media platform for brands and businesses because it’s so product based, far more so than any other social media. Having a thriving Pinterest profile can really give your brand/business an effective boost if you use it correctly. Just follow these 4 simple tactics which we discussed today, and you’ll be able to appeal to the most important audience to your business that will not only allow you to build business relationships, but even create reoccurring clients for life!
Latest posts by Josh Nanocchio (see all)
- A Secret Weapon For Bitcoins - January 6, 2017
- Key Pieces of How To Write Great Content - January 5, 2017
- What the In-Crowd Won’t Tell You About On-Page SEO Techniques - January 4, 2017