BRAND ESTABLISHMENT & PROMOTION IN 7 STEPS
Surely with all the buzz of internet business success growing evermore popular, it’s more than likely you’ve come up with a good blog idea or brand idea that you think could really explode! Well, today in this article we’re going to go over 7 crucial steps you need to take to go from nothing, to having content and promoting it out there!
This article is geared towards those who don’t quite have anything established yet, but are getting ready or want to execute their brand establishment. Let’s dive in!
Easy, right? Basically you need to come up with a name that speaks strongly in your niche. It could be anything but think from a consumer point of view. Make it memorable and simple. Make it something that sticks in people’s heads. Once you created a name move onto step 2.
Create Brand Identity / Designs
This part is very important. Having a brand identity is how people will be able to recognize you among the sea of businesses and brands. Brand establishment is all about having that logo. Think of the Nike checkmark. The second you see it, you instantly know it’s Nike. That’s the power of brand recognition.
Whether you hire a designer, or design the logo of your brand yourself, you want to create something that’s going to catch your audience’s eyes. Simplistic is better than complex, remember that.
Once you feel you have a suitable brand identity and or logo, you’re going to want to create graphics with that identity for your Social Media accounts: Twitter, Google+, YouTube, Facebook, etc.
Remember that you can create a lot of these simple graphics with amazing tools like Canva which allow you click a few buttons and bam! Beautiful graphics all without Photoshop.
If you’re struggling coming up with a good Identity, you can search for Freelancers who will help you design it. A great place to start is Fiverr. Fiverr is a $5 marketplace in which you can buy many services for only $5 including amazing graphic design and logo design.
Establish Domain – Hosting
At this point, you’ve gotten the bare bones covered and now you’re ready to create the website. You need a proper domain for brand establishment. You can buy a simple .com domain for usually anywhere around 9.99/year. Pick a hosting plan that fits your needs for your website. Luckily, most hosting plans are anywhere between 5 – 15$/month depending on what your needs are.
Remember to choose a name that really goes with your brand with your domain. Once you’ve purchased your domain and your hosting, it’s time go into your cpanel and start to set up your website!
Obviously, most people use WordPress and you’re more than welcome to use something else but if you’re wanting to Blog, it’s a great way to go.
Luckily, there’s a great guide to getting your WordPress site put together and established with this really nifty guide from ShoutMeLoud! Here.
Create Your Content
If your website is actually a content generating website vs. ecommerce or some other form of website, then this is the time to create your content. Generally, a good place to start is to write about 10 – 20 pieces of content for your website to start off with, but you can do more if you’d like.
What’s great about content creation is you have quite a few options. You can simply rewrite content from other big authority sources in your niche, or you can even go as far as creating your own YouTube videos if you feel you can give your audience great and captivating visual video content. Just remember you don’t want to post your content just yet!
Flesh Out Your Website
You’ve probably not done this quite yet to your new website, so we need to flesh out our website. Get the layout up, everything set up entirely so it’s ready to receive visitors and readers! This includes having:
- -layout all setup with buttons, pages and banner/footer all correctly setup.
- -all links on all pages are working as intended
- -If using WP, all necessary plugins are activated and working as intended
- -advertising is setup accordingly: Ads in proper places with proper affiliate links and tracking set up
- -content is setup and posted with everything showing as should be
- -social media is connected to the website and working as intended
Once those major portions of your website are done, it’s time to bring in traffic! So at this point, your website should be entirely fleshed out with content posted. For me, I generally like to have around 10 or so posts active on the website to start off with to give the viewers more content to read than just one single article but you can do it however you’d like. Make sure everything is working and that it’s ready to be shown to the world.
Also, don’t forget to go ahead and create all the necessary social media accounts, etc. for your brand and point them all back to your website where you can enter in the details of your website. All businesses have a strong social media presence and it’s what you’re going to need.
Here’s where things get fun. Now that we’ve gotten everything established, we need to show ourselves to the world! You’re going to take the content you’ve created for your site and start posting it around the web via social media.
Promote your work to the following sources:
- –Business Facebook Page
- -Twitter Account
- -Google+ Communities
- -Convert Article to Slideshow for SlideShare
- -Create a YouTube Video of your Article
- -Promote Your Work to a Blogger Page
- -SoundCloud (Create an Podcast of your articles)
Doing this above list will definitely give you a great start! Remember to use relevant hashtags and such to really help get your name out there. Follow people relevant in your niche and interact! Engagement with your audience is huge in the social media business world and it will help you stand out tenfold.
You’re not going to go from 0 to 100,000 visitors in a day but you will start to see a significant increase in traffic if you post about your content daily with all the sources listed above. The goal here is to get yourself out there as much as possible. If you stick to the plan long enough, you will start gaining a lot of traction! It is hard work but the hard work will handsomely pay off very well months down the road as your website will start gaining lots of traction.
This is a great guideline to follow for anyone looking to set themselves up with an established brand. This blueprint will help you take those ideas you’ve had and actually put them into action to create something powerful! Once you can continuously create content, you just have to keep publishing it out on social media and keep promoting yourself. Best of luck!
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